PB Fintech is launching a wholly-owned subsidiary, potentially named 'PB Healthcare Private Limited,' to enhance healthcare services in India, with an investment of up to USD 100 million. The initiative aims to address inefficiencies in the insurance ecosystem, improve trust among stakeholders, and focus on the lifetime value of customers rather than traditional revenue models. The company plans to partner with hospitals and insurers to standardize operations and reduce claims discrepancies, potentially accelerating industry growth by 5% annually.